Dhobimate is bringing organised, app-powered laundry to India’s neighbourhoods — and we’re looking for partners to grow with us. Proven model. Full training. Recurring customers.
The Indian laundry market is massive — yet overwhelmingly unorganised. Urban households are switching to professional services fast, and organised brands are capturing that shift.
Dhobimate started in Bengaluru with a simple observation: everyone needs laundry done, and almost no one enjoys doing it — yet the only options were unreliable local setups or expensive premium chains.
We built the middle path: professional-grade cleaning at neighbourhood prices, powered by an app, WhatsApp booking, doorstep pickup and a tagged, tracked, 8-step process that treats every garment like our own.
Today, with 2,00,000+ orders delivered and 15,000+ repeat customers, the playbook is proven. The processes are documented. The brand is trusted. What we need now are ambitious partners to take Dhobimate to every neighbourhood in India.
That’s where you come in.
Anyone can buy washing machines. Building a laundry business takes brand, systems and demand — that’s what we hand you on day one.
Your customers book through the Dhobimate app and WhatsApp from day one — no tech to build, no software costs to figure out.
4.9-star rated with 1,00,000+ ratings. You open with credibility that takes independent stores years to earn.
Tagging, sorting, spot treatment, washing, finishing — every SOP is written down and trained, so quality is consistent from day one.
Launch campaigns, local ads, social content and offer strategies — run by the brand team so you can focus on operations.
Laundry isn't a one-time sale. A single acquired household orders week after week, year after year.
Laundry, dry cleaning, ironing, shoes, sofa, carpet and curtain cleaning — one store, seven ways to earn from every household.
Pick the model that fits your space and ambition. Full commercials are shared personally — reach out and we’ll walk you through the numbers.
A compact storefront that collects & delivers — processing happens at our central hub.
Investment details
shared on request
Tailored to your city, site and model
A full store with in-house washing & finishing — serve your own area and nearby collection stores.
Investment details
shared on request
Tailored to your city, site and model
Every territory is different, so we share complete commercials — franchise fee, setup costs and projected unit economics — in a personal discussion with our team.
Site evaluation, layout planning and store interiors to brand standards.
2-week program covering operations, the 8-step process, staff & customer handling.
Customer app, order management, WhatsApp booking flows and payment systems.
Grand opening campaign, local digital ads and offers to fill your order book fast.
Negotiated rates on detergents, packaging and consumables through brand vendors.
Dedicated franchise manager, regular audits and continuous improvement reviews.
Fill the short form — takes 2 minutes.
Meet our team, understand the numbers & model fit.
We evaluate your site/territory and sign the partnership.
Store build-out, equipment, and your 2-week training.
Open with a full marketing push and your first customers waiting.
Every big franchise network started with partners who moved early. The best territories go first.
We award one franchise per territory to protect every partner’s market. If your city or neighbourhood is open, this is your window.
Our training covers everything — most partners come from other fields.
Your area is yours — we never open a second Dhobimate in your territory.
Every application gets a personal discovery call — no call-center runaround.
No. Most of our partners come from IT, retail, real estate and other backgrounds. Our 2-week training program and documented SOPs cover operations end to end — what we look for is commitment and a service mindset.
It depends on your location, model and local demand. Because laundry is a weekly repeat need, revenue compounds as your customer base grows. We'll walk you through realistic unit economics for your specific territory during the discovery call.
Our structure includes a one-time franchise fee and an ongoing revenue share that funds the tech platform, brand marketing and your operations support. Because costs vary significantly by city, site size and model, we share complete figures — including projected unit economics — in a personal discussion. Reach out and we'll walk you through everything.
Owner-operated stores perform best, especially in the first year. However, an owner-supervised model with a trained store manager is possible — we'll help you structure it.
Each franchise gets a defined exclusive territory based on population density and demand mapping. We never open a competing Dhobimate outlet inside your territory.
Three ways: the Dhobimate app and website route orders in your territory to you automatically; brand-led digital marketing drives local demand; and your launch campaign builds neighbourhood awareness from day one.